Hi I’m Stefanie Frank, former lawyer, specializing in content marketing and copywriting and creator of Initiative Based Writing™ 

The road to Initiative Based Writing started with my voracious reading habit in early childhood. Though I read more than I can possibly recall, my personal favorite books are Bleak House and Instant Replay: the Green Bay Diary of Jerry Kramer. I was continually astounded by how a great book could shift something in me and show me, viscerally, evidence of more that was possible.

The seed of Initiative Based Writing as a business was planted in the fall of 2006. I left my law firm job the year before, had suffered through a family tragedy, and felt utterly depressed and directionless. So I decided to sign up for Silverman: a half iron distance triathlon. There was absolutely no athletic background or basis for this decision. Just a gut feeling.

2007 was a complete and total disaster athletically. Signed up for five triathlons. Completed none. For some reason could not bring myself to quit. So I started again.

2008 was much better. Signed up for five triathlons. Completed five!

On November 9, 2008 I finished Silverman. A 70.3 mile Odyssey of Obstacles—from 30mph winds and a delayed start to 5 flat tires during the 56 mile bike, rain, and, finally hail — which we never ever see here in southern Nevada! All of this resulted in a finishing time of 10:48:33, over 2 hours longer than it “should” have taken.

Details from race day are memorialized HERE.

My reflections post Silverman are HERE.

That entire Silverman Day shifted something in me. I received reams of cumulative evidence that I do in fact have what it takes. Because of this I knew, without a doubt, that my white paper business idea could become a tangible reality. The only question was how badly did I really want it? Over the next two years, Initiative Based Writing was born.

And this is just the beginning.

Career, Background & Athletic Highlights

• Received B.A. (English) from the University of Nevada, Las Vegas (1989)
• Received J.D. from Gonzaga University School of Law (1994)
• Practiced law full time as a litigation attorney in Las Vegas, NV (1994-2005)
• Practiced law part time in Las Vegas, NV (2005-2007)
• Finished Silverman Half Ironman Triathlon (November, 2008)
• Started White Papers for Entrepreneurs (January, 2009)
• Finished Utah Half Ironman Triathlon (August, 2009)
• Converted White Papers for Entrepreneurs to Initiative Based Writing (January, 2011

Can’t wait to connect with you!
Cheers,