Category: How to Write Great Content

Having a clear focus is key to persuasive business writing. Nothing will make your reader lose interest more quickly than going off on a tangent. With the short attention spans of people online these days it’s crucial to get to the point quickly. Here is a quick exercise you can do to help focus your [...]

  Join the club! I’m two weeks “behind” as I write this post right now! If you’re blogging for business (which if you’re reading this you probably are), you know the benefits of consistent blogging: Organic search engine traffic Setting yourself apart as an expert using your own voice and unique experience and story Becoming [...]

  This past Sunday I raced my first triathlon of the season. It was my 2012 Season Opener and I felt like there was a lot riding on it. 2012 is an epic triathlon year for me. I’m racing Ironman 70.3 Boise in June and the Ironman 70.3 World Championship in September. Triathlon gives people [...]

  You’ve totally been there. That un-inspired, anxiety ridden, self-pressured place. It’s Monday. There are several items “due” on your marketing calendar this week. Writing projects that will support new relationships, draw in new business, and give your business voice deeper resonance. And yet, you really have the urge to: Walk the dog Wash the [...]

  This week’s video tip is super short and super effective. The tip itself will take you five minutes to implement and the video is just over 2 minutes. Click the video image or the link to watch! http://bit.ly/iB8g1f  

As revolutionary, creative entrepreneurs, our vision relentlessly drives us toward our goals. This is Your Vision Your vision is your ability to see, hear, feel, dream or imagine the possibility of greatness within yourself in a specific context. You want that possibility of greatness. Badly. Pulled toward this immense possibility by an unseen force, you [...]

Do you write and send emails in your business? Of course you do (duh). Have you ever gotten stressed about how to structure an email, wondered if your email was clear enough, or secretly wondered whether your email should really go out “like that” (but you sent it anyway and got a less than stellar [...]

Revolutionary entrepreneurs are by definition highly creative, passionate people who deeply desire to impact the world through a profitable business! Now more than ever the world needs clear, creative communication from us. In order to deeply impact the world, we must market and in order to market we must write. Writing is one of the [...]

I’ve wanted to write a business blog for a long time. Just wasn’t sure where it would fit into my business marketing and client work. The most pressing thing keeping me from committing to blogging before now was this: When would I have time for business blogging and what would be the return on the [...]

Sometimes writing for business is hard. Not the writing itself necessarily but the insidious obstacles that can sneak up, create a nasty wall of writers block, and take you out of your creative flow. I feel temporarily knocked out of the creative flow every time I’m on the edge of a business break through – [...]