I met a lawyer once who was not interested in traffic, Google rankings, or keyword search terms. No! She insisted that she did NOT want to receive new clients from her website. She accepts new clients by 100% personal referral only. When I asked her why she had a website then she said “it’s [...]
[This is part 2 in a series: Why Most Lawyer Websites Are Awful and What To Do About It] Awhile back we talked about how an effective layer website is reader centered. Specifically that the writing on your site is about what your visitors (your potential ideal clients) are going through – and what [...]
Are you a fabulous service professional who is starting (or has recently started) your own business? Congratulations! Celebrate your hard work, courage, and initiative! Because you want to start off on the right foot, and hate not knowing what you’re doing (you can admit it, I’m this way too), this article will focus on [...]
Most lawyer websites are just plain bad. If your site talks at your reader about things like delivering the highest level of professionalism, or integrity, experience, and determination, this blog post is for you. When they come to your website, your potential clients don’t care about how great you are – they care whether you [...]