Category: Marketing Writing

Having a clear focus is key to persuasive business writing. Nothing will make your reader lose interest more quickly than going off on a tangent. With the short attention spans of people online these days it’s crucial to get to the point quickly. Here is a quick exercise you can do to help focus your [...]

  Join the club! I’m two weeks “behind” as I write this post right now! If you’re blogging for business (which if you’re reading this you probably are), you know the benefits of consistent blogging: Organic search engine traffic Setting yourself apart as an expert using your own voice and unique experience and story Becoming [...]

  This past Sunday I raced my first triathlon of the season. It was my 2012 Season Opener and I felt like there was a lot riding on it. 2012 is an epic triathlon year for me. I’m racing Ironman 70.3 Boise in June and the Ironman 70.3 World Championship in September. Triathlon gives people [...]

  There’s a lot of talk floating around about a “paradigm shift” happening in business. I for one believe it, and nowhere is it more apparent than in how we communicate. People are sick and tired of being interrupted, manipulated, talked down to, and disrespected. I feel that way every time a commercial comes on [...]

Have you ever gotten stuck or stressed out writing an ad? Not sure whether you should be “marketing” or “advertising” for your business or where “content” fits in? Then you’ll love this awesome video I made for you. Click the image or link to check it out. http://bit.ly/jRIfCC It’s about 12 minutes long, packed with [...]

The Challenge Something I hear repeatedly from IBW community members and elsewhere is that it’s super challenging to write about yourself and about what you do in a way that defines what’s different about you, making you stand out as an expert that people place their trust in and are inspired to work with and [...]

[Part 1 -- Free Report Mistakes ] If not, you should. A Content Rich Business is a service or product based business lead by an intuitive, highly conscious entrepreneur who creates and publishes relevant, valuable content to attract, engage, and influence a clearly defined and understood audience with the intent to guide them to transform [...]

Ah, the sheer volume of writing for business! Emails, newsletters, web copy, sales pages, case studies, blog posts, white papers . . . the list goes on. Writing is the foundation of marketing.   Feeling inspired by, and on target with your writing can elude even the most motivated entrepreneurs. You may have questions like: [...]