Having a clear focus is key to persuasive business writing. Nothing will make your reader lose interest more quickly than going off on a tangent. With the short attention spans of people online these days it’s crucial to get to the point quickly. Here is a quick exercise you can do to help focus your [...]
Join the club! I’m two weeks “behind” as I write this post right now! If you’re blogging for business (which if you’re reading this you probably are), you know the benefits of consistent blogging: Organic search engine traffic Setting yourself apart as an expert using your own voice and unique experience and story Becoming [...]
This past Sunday I raced my first triathlon of the season. It was my 2012 Season Opener and I felt like there was a lot riding on it. 2012 is an epic triathlon year for me. I’m racing Ironman 70.3 Boise in June and the Ironman 70.3 World Championship in September. Triathlon gives people [...]
I met a lawyer once who was not interested in traffic, Google rankings, or keyword search terms. No! She insisted that she did NOT want to receive new clients from her website. She accepts new clients by 100% personal referral only. When I asked her why she had a website then she said “it’s [...]
[This is part 2 in a series: Why Most Lawyer Websites Are Awful and What To Do About It] Awhile back we talked about how an effective layer website is reader centered. Specifically that the writing on your site is about what your visitors (your potential ideal clients) are going through – and what [...]
We met in his office. I was excited and hopeful. Since deciding to focus on attorneys as my ideal clients I was thrilled to get an audience with one. He seemed like everything I was looking for: solo practitioner with an established practice and a courteous staff. His website looked like it needed serious [...]
Are you a fabulous service professional who is starting (or has recently started) your own business? Congratulations! Celebrate your hard work, courage, and initiative! Because you want to start off on the right foot, and hate not knowing what you’re doing (you can admit it, I’m this way too), this article will focus on [...]
A coach with a spiritual coaching practice recently said something during a conversation that alarmed me. She said until recently she didn’t believe coaches should have “legal” agreements with their clients because coaching is a sacred contract for deep transformational work. Intellectually I knew this belief existed, but never felt it until this conversation. [...]
Most lawyer websites are just plain bad. If your site talks at your reader about things like delivering the highest level of professionalism, or integrity, experience, and determination, this blog post is for you. When they come to your website, your potential clients don’t care about how great you are – they care whether you [...]
If you’re a coach, writer, lawyer, consultant, or anyone who provides a professional service, there are many ways a client can flake on you. What happened to me is a worst case scenario It was the summer of 2007. I was in what can only be described as a horrific limbo, personally and professionally. [...]
