Welcome To Initiative Based Writing Done For You

  A coach with a spiritual coaching practice recently said something during a conversation that alarmed me. She said until recently she didn’t believe coaches should have “legal” agreements with their clients because coaching is a sacred contract for deep transformational work. Intellectually I knew this belief existed, but never felt it until this conversation. [...]

Most lawyer websites are just plain bad. If your site talks at your reader about things like delivering the highest level of professionalism, or integrity, experience, and determination, this blog post is for you. When they come to your website, your potential clients don’t care about how great you are – they care whether you [...]

  If you’re a coach, writer, lawyer, consultant, or anyone who provides a professional service, there are many ways a client can flake on you. What happened to me is a worst case scenario It was the summer of 2007. I was in what can only be described as a horrific limbo, personally and professionally. [...]

  There’s a close, intimate relationship between marketing and selling. As business owners, all the great writing we put out there to help people experience a shift, receive evidence of what’s possible, purchase from us, and share our message far and wide dovetails into asking for the business. A sales conversation. Having a sales conversation [...]

  You’ve totally been there. That un-inspired, anxiety ridden, self-pressured place. It’s Monday. There are several items “due” on your marketing calendar this week. Writing projects that will support new relationships, draw in new business, and give your business voice deeper resonance. And yet, you really have the urge to: Walk the dog Wash the [...]